AT&T WORLD HEADQUARTERS (WHITACRE TOWER)

City:

Dallas, TX

Architect:

Gensler

Lighting Integration:

Moment Factory

Agency:

ALA

Product Type:

LumiCloud™ Bespoke

Lighting Engine:

Vega RGB

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The lobby for AT&T's global headquarters in Downtown Dallas is a one-of-a-kind, floor-to-ceiling fusion of architecture, technology, and multimedia content. The vast entrance to the Whitacre Tower integrates LED video, ceiling mood lighting, and synchronized audio, all available to employees and the public.

The contemporary design includes large, digital-video-wrapped pillars and a 60-foot-long LumiCloud™ Vega RGB that wraps two corners. Mesmerizing digital art and beautiful data visualizations are visible to visitors in the outdoor plaza through a 30-foot glass fa├žade.